Reflections on a Fantastic Week at SITS 2025

What an incredible few days we had at the SITS (Service Desk & IT Support Show) event at ExCeL London last week! The energy across the exhibition hall was electric, and we couldn’t be prouder of how our Hoth team showed up — both literally and figuratively.

This year’s event was particularly special for us, as it marked the official debut of our brand refresh. After months of creative development and collaboration, unveiling our new look to the public felt like a major milestone — and the response we received? Absolutely phenomenal. The positive feedback from clients, peers, and new connections has reaffirmed that we’re not just moving in the right direction — we’re charging ahead.

Throughout the event, the conversations were flowing. From catching up with long-standing clients and industry friends to forging new relationships with curious attendees, the level of engagement was inspiring. It’s moments like these that remind us just how passionate, innovative, and collaborative the IT service management community really is.

We want to extend a heartfelt thank you to:

• The incredible SITS organisers for pulling off another seamlessly executed show.

• Our fellow exhibitors, who brought such energy and ingenuity to the floor.

• And of course, everyone who took the time to stop by our stand, whether for a quick hello or an in-depth discussion about how we can support your IT journey.

A special mention must go to our Hoth team, who truly embodied everything our brand stands for: energy, expertise, and a genuine love for what we do. Their dedication and passion shone through in every conversation, demo, and interaction — a powerful reminder of why so many organisations choose to make our house their home.

SITS 2025 has not only been a huge success — it’s reignited our excitement for what’s ahead. We’re more motivated than ever to push boundaries, elevate service experiences, and continue building meaningful partnerships across the industry.

Until next year, SITS — we’ll see you in 2026!